Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?